Los Angeles, Calif. (October 14, 2020) — Today, travel company Atlas Obscura and modern media company Tastemade announce the launch of a new partnership offering five co-branded, unforgettable trips taking place in 2021. The itineraries feature adventurous, bucket-list-worthy experiences for curious travelers, combining Atlas Obscura’s unparalleled access to the world’s hidden wonders with Tastemade’s vibrant, sensory-driven approach to travel. Both companies have amassed communities with passions for unique stories on food and travel and an appetite for the unconventional.
The trips will range from short getaways to week-long adventures at prices ranging from several hundred to several thousand dollars. Adventurers can choose between swimming with whales in Tonga, tracking wolves in Swedish forests, harvesting oysters and tasting the world’s best single malt whisky in Tasmania, exploring the underground art scene in Los Angeles, making their own perfume in Paris, and more. Travelers are guaranteed to see wondrous sights as they venture off the beaten path, even in the world’s most well-known cities. Each itinerary is filled with depth, local insights, and memorable sensory experiences.
“We’re excited to be partnering with Atlas Obscura — a like-minded brand that leads with curiosity — for our first-ever branded trips partnership,” says Amanda Dameron, Head of Content at Tastemade. “We believe that travel is one of the most important ways we can grow as human beings, and our audience cares deeply about discovery, creativity, and adventure; these trips are the truest embodiment of those ideals.”
“Atlas Obscura specializes in designing wonder-filled travel experiences that would be virtually impossible to create on one’s own. We’re excited to combine our unique, curiosity-driven approach to travel with Tastemade’s vibrant, sensory-driven storytelling, sharing the stories of the incredible places we’ll visit through firsthand experience,” said Atlas Obscura’s General Manager of Experiences Mike Parker. “We expect the five exciting trips we’re launching with to be just the first of many more to come.”
Tastemade and Atlas Obscura will also partner on a co-branded, sponsorable advertising program called “Around the World in 50 States” focused on exploring unique U.S. enclaves. The partnership leverages the curatorial lens and experiential capabilities of Atlas Obscura paired with Tastemade’s expertise in premium content creation and video storytelling as well as its engaged global community.
The co-branded trips start at under $1,000 per person and are available for booking at www.atlasobscura.com/unusual-trips/tastemade. Visit Atlas Obscura’s COVID policy page to learn how the company has adapted its trips and safety guidelines in light of COVID-19.
ABOUT ATLAS OBSCURA
Atlas Obscura is an award-winning travel company that shares the world’s hidden wonders in-person and online. Founded in 2009, Atlas Obscura created the definitive, community-driven online guide to the world’s most incredible places. Atlas Obscura has a global community of millions of global explorers, produces once-in-a-lifetime trips and experiences with leading experts, and has published two New York Times bestselling books with more than a million copies in print. The company has been nominated for three National Magazine Awards, a James Beard Award, three Webby Awards, and named one of Inc. 5000’s fastest growing companies in 2020. www.atlasobscura.com
Tastemade is a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has won a host of awards and accolades for its innovation and original programming, including two James Beard Awards, two Emmy Awards, and Fast Company’s “Most Innovative Companies” list. For more information, visit Tastemade at: www.tastemade.com.