Atlas Obscura and The Twenty One Partner for Growth and Expansion

Hello Atlas Obscura team,

We’re excited to share that we are partnering with The Twenty One, a team of audience tacticians and engineers known for driving rapid growth at leading digital brands. The team from The Twenty One will work alongside all of us on a day-to-day basis throughout the next several months to accelerate our community growth and engagement.

The Twenty One’s founder, Jonathan Gupta-Buckley, and other senior executives previously worked at Dow Jones, so we’re familiar with their ingenuity and high standards. They will be working closely with the Atlas Obscura team to increase the pace of growth across SEO, newsletters, paid media, registration, social media channels and other areas.

We are also expanding our engineering resources in partnership with The Twenty One. Dan will play a pivotal role in engaging with the team of engineers who will work with us to make growth and engagement-oriented changes on our platforms.

Our in-house team has made great strides in growing the Atlas Obscura audience. Digital media is up against increasingly strong headwinds, and with its company tagline “proudly impatient,” The Twenty One is well-positioned to bring AO’s excellent content to an even wider audience. You’ll learn more about this work, and have the chance to ask questions and shape future workflow, in upcoming meetings.

In the meantime, please help us welcome The Twenty One team to the Atlas Obscura world!

Thanks,
Leslie and Louise